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Why Photographers Direct Their Subjects

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  Photographing a CEO, Managing Director, Country Head, India Head, celebrity or any other high-profile personality is very different from photographing an ordinary portrait subject. For a professional photographer, the challenge is not simply to create a technically perfect photograph. The real challenge begins when you have only a few minutes with someone who is extremely busy, constantly surrounded by people, moving between meetings, answering phone calls and often thinking about a hundred other things. And then comes the most difficult part: How do you ask an MD or CEO to adjust his posture without making him feel uncomfortable? This is where professional portrait photography becomes more than just photography. You need to know how to direct your subject, how to communicate, when to speak, when to remain silent and, most importantly, how to make a high-profile person feel comfortable enough to trust your direction. A great corporate portrait is not simply taken.   It ...
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Heidelberg Cement / Zuari Cement — When the Plant Wasn't What I Expected

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   Industrial Photography | Hyderabad, India The Call It started with a phone call. I was approached for a photography assignment at the   Zuari Cement plant in Hyderabad , associated with HeidelbergCement. It was a large cement plant, and naturally, I was interested in the assignment. The usual process began. Vendor registration. Documentation. Project discussions. Planning. Advance payment. And finally, the shoot was confirmed. There was only one thing I wanted before we started: A recce. “Sir, There Is No Need for a Recce.” Once everything was finalised and the advance was received, I asked the concerned person if I could visit the plant before the shoot. I wanted to understand the condition of the machinery, the surrounding areas, the plant infrastructure and the overall visual possibilities. His response was quite reassuring. He told me:  “Sir, the plant is new. Even the vehicles are new. I don't think there is any benefit in visiting the plant in advance. Everythin...
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Case Study — Laitram Machinery, USA

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  Case Study — Laitram Machinery, USA Prasenjeet Gautam Case Study — Laitram Machinery, USA Lobster Processing Plant | India Overview For most of my commercial photography assignments, one thing happens before I arrive at the location: Recce. I want to understand the location, study the environment, examine the machinery, look at the available light, understand the working conditions and visualise the photographs before the actual shoot begins. For me, there has always been a simple rule: No Recce, No Shoot. But my assignment for   Laitram Machinery, USA   was different. This was my first photography assignment for a food-processing plant—and specifically, a lobster-processing facility in India. The contract was finalised. The advance was received. The tickets were confirmed. The shoot dates were fixed. But there was one problem. There was no recce. And this time, there was no possibility of changing that. The Objective The objective was to create professional commercial ...
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