A Key to Earning Better Client References
As photographers, we often view our job as complete once the project is delivered, the balance payment is received, and the client is satisfied with the final images. However, this is where many professionals miss a critical opportunity: maintaining an ongoing relationship with the client after project delivery. In the fast-paced world of business, photographers often forget to check back with clients to see how their photographs are being used—whether in catalogues, on websites, in print materials, or across other marketing platforms. The Importance of Follow-Up One of the biggest mistakes photographers make is not following up with their clients after the work is done. This lack of follow-up not only cuts off potential opportunities for future business but also makes it harder to earn those all-important client referrals. A simple follow-up asking, "How are the photos working for you?" can open doors to valuable insights and long-term relationships. By showing that you care
